On September 20th, 2023, I officially launched Incredible Socks in Ireland with a mission to bring a product that was sustainably made and that brought joy, colour, and kindness—one pair at a time - to the people of Ireland.
Two years later, I’m feeling nothing but gratitude for everything that’s happened since:
✨ We’ve welcomed so many incredible new customers and built amazing partnerships with retailers and stockists across the country. Thank you.
📺 We’ve been featured on Ireland AM and celebrated in the Irish Times, The Independent, RTÉ Guide, Country Living, HER.ie, The Sun, The Star, The Mirror, Image, The Examiner, plus on radio across 98FM, 2FM, Today FM and FM104. Thank you.
🏆 We’ve proudly picked up award wins including Best Newcomer at Showcase Ireland 2025 and the Giving Back trophy at Micro Business Awards in 2024. Thank you.
🤝 We’ve had the privilege to work with incredible charities like Focus Ireland, Jigsaw, Bombay Teen Challenge, and launched a special Pride “Live Wins” design with LGBT Ireland. Thank you.
🎶 And most recently, we introduced our brand-new Music Series Collection – a celebration of rhythm, creativity, and self-expression, all woven into every pair. This new series has flown out of our warehouse and onto so many shelves and feet. Thank you.
But most importantly, we’ve made so many friends along the way – every single person who has bought Incredible Socks, stocked Incredible Socks, wore Incredible Socks, spoke about Incredible Socks, wrote about Incredible Socks, has helped me get here. You’re all incredible - thank you.
Looking ahead, we’re committed to doing even more and doing even better—especially when it comes to helping our planet and communities. That starts with making socks from sustainable bamboo, remaining carbon neutral, and always remembering why we do this: to give back and support those in need through meaningful partnerships. You may have noticed that our latest collections all have a small bamboo stitch holding our socks together replacing the old plastic T bar. I am committed to always learning, improving and doing anything I can to ensure nothing this business produces, harms or negatively impacts our wonderful blue and green home.
It’s all part of our philosophy:
LIVE INCREDIBLE. DO INCREDIBLE. BE INCREDIBLE.
From the bottom of my heart, THANK YOU. You’ve made these two years unforgettable. Here’s to the next chapter, more socks, more stories, and more positive impact.
With incredible gratitude,
Marc 💙