You're Creative, Independent, and Powerful

We are not big science buffs here at Incredible Socks but we've learned that sending the message you're a creative, independent, and powerful person is as easy as putting something different on your feet -- the data proves it, too. 

You know the drill. For men, a suit and tie (or at least a button-down shirt with dress pants/jeans). For ladies, a dress, pantsuit or blouse with a skirt or dress pants. And oh, yeah, completely funky socks  (you know, the surfboards and palm trees ones or ones with flying pigs).


What you wear matters to others--and to you


Researchers know that what you wear affects how others think of you--it's an entire field known as embodied cognition. For example, when people were shown images of a man in an off-the-peg suit and in a made-to-measure one, they rated the man in the made-to-measure suit as more confident, successful, flexible, and higher-earning. So it's possible to direct others' perceptions of you, just by being pickier about what you slip into. What's more, your clothes can affect how you feel and perceive yourself, too--there's truly some science behind dressing the part.


What those bold socks are communicating


Over-the-top socks are in the same vein as, say, a dramatic pair of eyeglasses frames or hairstyle. They tell others that you're a bit of a creative rebel who can think for himself, all while showing a playful side that can help others connect with you. They also can send the message that you're somewhat powerful--if you're wearing out-of-the-box socks, people may infer you must have earned the right to do your own thing and work outside the norm. 

We couldn't agree more. And we are here to help. If it's socks with giant bananas, or flying pigs, or cows jumping over the moon - we've got you! And what's more - as well as looking incredible, smart, confident, powerful and all those great things - you'll be walking around in the softest, strongest and most eye-catching socks you'll have ever worn!

Thanks for the insight


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